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Millions of homes hit the market every single day. For this reason, real estate is a highly competitive industry in which sellers must use a variety of marketing tactics to reach target audiences. With this, sellers must utilize high-quality images to showcase the best features of a property and increase the appeal of a home to a potential buyer. In doing so, high-quality real estate photography becomes a crucial tool for buyers and sellers alike on the market.

Eliminate visible clutter

A staged home should appear to be clean with minimal clutter throughout. Over the years, a typical homeowner may accumulate clutter throughout various rooms of their home. Whether this clutter takes the form of small belongings in the bedrooms or excessive decorative pieces in the living room, it is crucial to be mindful of visible clutter when it is time to photograph the home. In many cases, homeowners are unaware of how much clutter they have until it is time to stage their home. Try to keep surfaces like countertops, tables, and desk as clear as possible. The more items that you have in a room, the less spacious it will appear in pictures.

Use a professional photographer

Many people see it as an unnecessary expense. However, an experienced professional photographer will make a difference in your ability to market your home. Today, many real estate agents rely on their smartphones to take pictures of properties. If you are looking to market your home effectively, hire a professional with the tools and experience to ensure the job is done right.

Plan around the weather

Weather is a crucial factor in real estate photography. Pictures captured on a rainy or cloudy day can cause your photos to look muddled. While you cannot control the weather, you can plan around it or hire a professional photographer who knows how to handle unfavorable weather conditions.

Incorporate color

A splash of color can make your real estate photography pop. While it is true that neutral colors will appeal to more buyers, a few pops of color can make for more enticing pictures. Consider incorporating colorful artwork, pillows, bowls of fruit, flowers, etc.

Avoid over-editing

While it can be beneficial to retouch your real estate photographs, you don’t want to go overboard. Although it can be sometimes beneficial to alter the lighting, you do not want to make too many changes that would cause a scene to look unrealistic.


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